Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.
Pros:
- Visualize the behavior of your website visitors via click, move and scroll heatmaps.
- Replay sessions of real site visitors.
- Conversion funnels to understand where your visitors are dropping off.
Pricing:
- Forever free plan to collect data up to 2,000 pageviews per day.
- Paid plans starts from US$29 per month.
More About Hotjar
Hotjar Reviews
Find out what each expert had to say about Hotjar.
Jack Cornwall
Niles Koenigsberg
To further improve the customer experience for our client websites, we use Hotjar for heat-mapping purposes at our digital marketing agency. We prefer to use this heat-mapping software over other providers because of a handful of reasons.
✓ Hotjar
Hotjar allows us to understand the behaviors of our site users and get their feedback through their array of helpful tools. Aside from the heat maps, Hotjar can also leverage anonymized session recordings to provide even clearer insights to the behaviors of our customers. This feature can be incredibly helpful, as they can show you where individual users get stuck, u-turn, and abandon your site. Hotjar can additionally include surveys and polls on site to ask users quick questions about their experiences and receive fast feedback to continuously improve the user experience.
We also greatly appreciate this resource because there is no steep learning curve with Hotjar. Far too many analytics tools make their insights overly complicated and their products can be difficult to understand. Hotjar, on the other hand, is incredibly easy to set-up with thanks to a single tracking code snippet that must be installed on your website. The software presents the data and insights in visual ways that are easy to understand, so that even our clients can see what’s wrong with our site design.
And finally, we subscribe to Hotjar because is the most affordable heat-mapping software on the market. Hotjar basic is free to use forever and their paid plans are very reasonably priced, especially when you consider how many features and powerful tools you get with this software. Every agency and every small business can get on board with this service easily and for a nice price point.
Gio Soliven
I’m an SEO Specialist and manage my WordPress blog using multiple plugins, but if I could just recommend 3 it would be:
✓ Yoast SEO
Yoast is a great tool for implementing SEO on your website. The free version is really useful in adding title tags and meta descriptions as well as generating automatic sitemaps.xml without having to resort to coding.
✓ Smush
This tool allows you to improve your website speed by significantly reducing the file size of your images without sacrificing quality. With reduced attention span, slow loading speed is detrimental to user experience.
✓ Hotjar
Have you ever wondered where people are clicking and how far along the landing page they’re scrolling? Hotjar provides click and scroll heatmaps that can help you identify user experience problems on your website.
Ashley Kim
✓ Hotjar
At Avex, our E-commerce Strategist and I love Hotjar as a heatmap software to best understand user behavior on our clients’ websites. Hotjar offers robust heat maps, screen recordings, funnel reviews, and feedback collection – all easy for anyone to interpret and understanding. What also makes Hotjar our agency’s favorite is its pricing, easy integration with Shopify, and the amazing agency plan that makes it so easy to manage multiple clients in one place.
Itamar Blauer
✓ Hotjar
For me, the best heatmap software has to be Hotjar. It provides valuable insights such as screen session recordings, snapshots of scroll percentages, as well as identifying which parts of the page have the most clicks. For a tool with such great capabilities, the free version covers 2,000 pageviews per day which is plenty for people who want to get an idea in terms of how users behave on their website. Hotjar’s UI is very easy to follow, and you can also integrate it with external tools, such as Hubspot and Slack.
Melanie Bell
✓ Hotjar
I highly recommend Hotjar. Not only does it offer heatmaps, but it also can record the screens of your website visitors as they navigate your site. You can watch it the same as if you were watching a YouTube video. I love this because strong marketing analysis should incorporate both quantitative and qualitative data, and this provides the qualitative – or at least a piece of it.
✓ CrazyEgg
If you just want heatmaps though, CrazyEgg can be another good option. It’s more basic, but the most straightforward tool if you’re just wanting heatmaps.
Jitesh Keswani
✓ Hotjar
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. You will get to know what your users are doing and you can make changes on your website accordingly.
✓ Optimizely
Optimizely is a tool we use for A/B testing. With the use of Optimizely, you can do A/B testing of your web pages to know which type of web page is generating more revenue and having good results.
Sam Orchard
✓ Hotjar
We use Hotjar to analyse how visitors use our websites, to quickly identify any UX issues in the customer journey.In particular, we find the session recording feature to be invaluable. It gives such a detailed insight into a user’s interactions with the site – far beyond what analytics or raw data can show.The heatmap functionality also gives you a visual overview of how key landing pages are performing at a glance.The other great thing about Hotjar is that the free tier has a lot of available functionality for the average user, but for a power user, the paid tiers are more than worth the upgrade.
William Chin
✓ Hotjar
For Heatmaps, I use HotJar. Great tool to find out what users are doing on your website and how they handle your site layout. Plans are very scalable and their interface is very intuitive. I’m also a big fan of the ability to “Refresh” screenshots, but also have the same data be registered.
✓ TrialFire
For funnel optimization and custom user segmentation, I use a tool called trialfire.com. Great software to help really isolate and narrow down who’s converting and how. The ability to create custom funnels and segments (with visually anchors) on the site is a fantastic tool.
✓ Google Optimize
For A/B Testing, I currently use Google optimize. Great tool for small A/B Tests, as it’s free and integrates with Google analytics. However, it’s quite costly at the enterprise level and is very restricting if you want to do multiple tests.
Abdullah Prem
Heatmaps are a great way to find out which area gets more attention and clicks on websites. It will show color statistical data in the form warm to cool color spectrum.
There are lots and lots of heatmap available on the internet but if you ask me the best one. My favorite premium tools are crazy egg, Clicktale, and Hotjar.
✓ CrazyEgg
Crazyegg is most internet marketers recommended and more than 300k webmasters use crazy egg. Because it has the best features like recordings, snapshots, and A/B testings.
✓ Clicktale
Clicktale is another favorite heatmap to see website user behaviors and the tap heatmap from the Clicktale is used to understand the user’s expectations.
✓ Hotjar
Hotjar is a free WordPress heatmap plugin that’s why I use it on single page websites where I promote affiliate products via paid ads platform like Taboola and Revcontent to record users behavior. Want to try premium plugin then use Crazyegg, don’t have bucks then enjoy Hotjar heatmap