Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates. Voted #1 in conversion rate software and #1 in heatmap software.
Pros:
- Visualize the behavior of your website visitors via click, move and scroll heatmaps.
- Replay sessions of real site visitors.
- Conversion funnels to understand where your visitors are dropping off.
Pricing:
- Forever free plan to collect data up to 2,000 pageviews per day.
- Paid plans starts from US$29 per month.
More About Hotjar
Hotjar Reviews
Find out what each expert had to say about Hotjar.
Mason Culligan
Chris Sheward
✓ Hotjar
I would definitely recommend Hotjar.com for most companies. Hotjar enables websites to easily view heatmaps across all devices so it has you covered if you are a mobile or desktop first company. It is also widely regarded as the most used heatmap tracking software with over 500 million users including Adobe and Decathlon.
It integrates well with Google tag manager so it is simple to setup for most people and running your first heatmap takes just a few minutes from that point.
The best part? Hotjar provides a free tier to setup and start using it straight away. You only pay if you want to record additional viewers or retain more than a certain amount of recordings. This means it works well for startups and small companies since you only need to start paying once your business is expanding.
Eric siemek
✓ Hotjar
We utilize Hotjar as our main screen recording program. With Hotjar you can easily learn how users interact with your site with both heatmaps and screen recordings. You can also make parameters so you only see people who are on the site for 30+ seconds, returning users, etc. all these allow us to spot key issues that Google Analytics cannot.
Alek Asaduryan
✓ Hotjar
I personally use Hotjar for my websites because I think it’s the best software for the job. I do recommend it because of the two main features you get – Click Heatmap, and Scroll Heatmap.
With the click heatmap, you can easily learn where your visitors are clicking, and understand otherwise invisible behaviors. I use it mostly for CTR optimization on my affiliate offers. If I see that some of my links are not clicked at all I can make some changes.
The second feature that I use a lot is the Scroll Heatmap. With it, you can understand where is the average fold on your pages, and posts so you can put the most valuable information that all visitors must see above that fold. Definitely an amazing feature for all digital marketers.
Melanie Bell
✓ Hotjar
I highly recommend Hotjar. Not only does it offer heatmaps, but it also can record the screens of your website visitors as they navigate your site. You can watch it the same as if you were watching a YouTube video. I love this because strong marketing analysis should incorporate both quantitative and qualitative data, and this provides the qualitative – or at least a piece of it.
✓ CrazyEgg
If you just want heatmaps though, CrazyEgg can be another good option. It’s more basic, but the most straightforward tool if you’re just wanting heatmaps.
Charlie Worrall
✓ Hotjar
Hotjar is one of the best heat mapping tools that we’ve ever used. While heatmapping is often overlooked and not utilised, it can tell you a lot about your website and how it’s users interact with it.
I’d definitely recommend Hotjar simply due to the fact that it offers a number of different features that all offer an easy way to review the data and look at different ways that we could improve a site. Being able to quickly navigate through the platform easily and easily means that we’re able to create a plan and action it as fast as possible so that you’re constantly undergoing improvement. If you’re not moving forward, you might a well be moving backwards.
What’s more Hotjar is ideal because it doesn’t add a lot to the laid time of a website. As we all know, load time is an important part of SEO and user experience, if your load time is bad then you’ll just end up being pushed down the rankings and potentially lose out on a lot of business. So if you’re after a heat mapping software that doesn’t end up bottlenecking your site, tanking your rankings reflecting your bottom line too much, Hotjar will be perfect.
Crystal Diaz
✓ Google Analytics
One of the top tools I use is Google Analytics. I know most people are like “that doesn’t count”, but it totally does depending on how you use it! I use google analytics by going to behavior> site content>landing page. I use this to see what page is getting the most organic traffic, but no conversions! And then make changes that way.
✓ Google Optimize
Another tool I use to optimize is Google Optimize. I use this mostly for a/b testing on websites like colors, text, and popups. It’s super easy to use and it tells you what test is more likely to win and you can set it as the winner and your done. Super helpful.
✓ Hotjar
The last tool I use is hotjar. There is a free version of hotjar so you can try it and see if it works for you. Hotjar takes snapshots on the website and shows you the hot areas of where people are clicking on. Then you can move stuff around the website and optimize it that way.
Muhammad Farasat Khan
✓ Hotjar
Hotjar is one powerful tool for generating heatmaps and screen recordings. By using Hotjar it is easier to validate our efforts we put into CTA placement and A/B testing of landing pages we create for our users. These are just a few implications of Hotjar for us but there is much more that you can achieve with this CRO tool.
✓ Google Tag Manager
GTM is a smart and easy solution to event tracking. For monitoring our conversion events we use Conversion Linker in GTM for measuring the conversions each call to action on our page is generating. This becomes very effective in validating the impact our CTA is generating in one place. When you are aware of the impact of each CTA then it becomes easier to justify their placement.
Justin Grossbard
✓ Visual Website Optimizer (VWO.com)
VWO is an all-in-one CRO tool but also the most expensive which is based on-site visits. I recommend this tool for high-value traffic sites as the tool records all traffic (individual user sessions, heatmaps, scrollmaps etc) and also allows testing from A/B to multivariate. By doing both research and testing it’s easy to make observations and then push them into testing. It also plugs into Google Analytics meaning you don’t need to re-tag the site.
✓ Hotjar
This tool is only for research rather than testing but easy to implement on the site and low cost (you pay month-by-month). I also measured the impact on site speed which was minimal compared to other competitors such as crazy egg.
Neal Taparia
✓ Hotjar
I recommend HotJar. It’s got great heatmap technology, but more importantly, it has a suite of tools that help you further understand the heatmap. For example, you can actually watch recordings of users’ mouse movement to get an understanding of why your heatmap looks the way it does. If you have questions for your users, you can instantly launch a survey prompt on that specific page to learn more. All of this combined makes HotJar a very powerful tool.