HubSpot is the all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. They offer a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. Voted #1 in lead generation software, #4 in email marketing software and #5 in landing page builders.
Features:
- Get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
- Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
- Connect with customers, exceed expectations, and turn them into promoters who grow your business.
Pricing:
- Free CRM & marketing tools.
- Paid plans start from US$50/month.
More About Hubspot
Hubspot Reviews
Find out what each expert had to say about Hubspot.
Sam Maley
Hammad Akbar
Promoting your business online is the current norm during this digital marketing era. If you need to make sales, you need a landing page for your business website.
An excellent landing page plays several roles in your marketing campaign. Some of these include enticing visitors to act on your business, generate new sales, increase your online following, and capture leads.
Statistics indicate that 22% of businesses that use digital marketing are satisfied with the conversions that result from their landing pages. And this points to the potential growth of conversions when using landing pages.
However, getting the best landing page builder is not easy. There are a lot of builders online, and choosing one requires you to be keen to get the best.
Some crucial factors to consider when choosing a website builder include:
– Ease of use;
– Specific features for the builder;
– The price of the builder.
What to look for in Builders:
When selecting a landing page builder, there are several technical things you should look at apart from your personal considerations above. The reason is that different builders come in different properties and offers.
Let’s look at the significant considerations before you choose one:
1. Templates availability
You should go for a builder that offers you some templates. This will save your time as all you will need is to select a template that nears the perfect one for you and drop the content easily.
2. Intuitiveness and smoothness
Understand that some landing page makers are clunky to use. These will make your experience hard, and you have to select the easiest for you.
3. Flexibility
It is good to go for a builder that gives you an easy time to modify your content as well as the page design.
4. Integrations
Your landing page needs to be connected to various other tools you will need for your page. Whatever the builder you choose, it should allow you to do integrations like email marketing or CRM tools.
5. Mobile-responsiveness
Most of your readers and visitors will be using mobile devices. Make sure your landing page builder creates mobile-responsive pages.
What are the best three landing page builders?
In this part, let’s see the best three landing page builders that you can try out:
✓ Leadpages
Leadpages is one of the builders you should think about. It comes with a friendly package that everyone can afford but still offers you the key features to device the best landing page.
The builder comes with CRM, email integration, text replacement, and landers, among other features. And this makes it useful in every kind of business site.
To get a taste of Leadpages, you could sign up and create 14 days free trial, and if it fits your needs, then you can pay.
Features of Leadpages
-Integration with social media
-Drag and drop options
-Wordpress integration
-Mobile-responsive
-Page design and form creation plugins
Leadpages Pricing
The builder comes in different plans, as indicated below:
Package
Pricing per month
-Standard
$25
-Advanced
$199
✓ Unbounce
With usage by over 1500 brands across the globe, Unbounce is undoubtedly one of the most loved landing page builders.
The builder allows you to create optimized landing pages hence converting most of the visits to your site into sales.
With this builder, you can easily build and test your landing pages, sticky bars, and popups while you are blunt in coding.
Some of the integrations on the Unbounce builder include Hubspot, Mailchimp, Zapier, WordPress, and Salesforce, among others.
Features of Unbounce
-Dynamic insertion of the keyword
-Customized domains
-Sticky bar
-SSL encryption
-Multi-user management Lead generation tools
-Templates that are mobile responsive
On top of that, it’s got a free trial so that you can test out the product before buying.
Unbounce Pricing
After your 14 days trial, you can choose any of the following plans:
Package
Pricing per month
-Essential
$79
-Premium
$159
-Enterprise
$399
✓ Hubspot
Hubspot is the perfect match when it comes to B2B marketing and SaaS. The builder allows you a variety of services, including marketing and landing page building.
Hubspot is simple to use and powerful, more so due to its rich-feature tools.
The landing page builder can be used by single users, huge teams as well as agencies.
Hubspot Features
-List segmentation
-Easy to use
-Mobile responsive pages
-Conversion of leads through the live chat, bots, and pop-up forms
-Allow you to create a personal landing page
Hubspot Pricing
Hubspot comes in three different packages as shown below:
Package
Pricing per month
-Starter
$50
-Professional
$800
-Enterprise
$2,400
When using any of the above landing page builders, ensure that you write long pages. According to statistics, long enough landing pages can generate up to 220% more leads. However, you have to test what works for your case even before identifying the best builder.
Erico Franco
✓ Hubspot
We use Hubspot Chatbot. It has a very nice free and unlimited plan and has a lot of features like automation, personalization, booking meetings with your team. Also, you can automatically provide customer support answers, create tickets, use workflows. Configuring it is very easy as Hubspot gives also you some templates to have where to begin from.
Nikola Baldikov
✓ Hubspot
We’ve recently started using HubSpot. Our idea is to increase our conversion rate by using various lead magnets. We are also working towards centralising our customer relations system, where we will be able to automatically send emails to our clients whenever needed.
✓ Google PageSpeed
We have also been using and recommend Google PageSpeed Insights, free and used by even the best web developers, as well as Pingdom – a page-performance dashboard that shows the loading speed of your site in real-time.
Oliver Andrews
I would recommend these three platforms that I have used for my clients.
✓ Leadformly
As a conversion optimization tool, Leadformly helps you maximize conversions where they matter most: On your web forms, Leformform gives you the tools you need to diagnose problems and eliminate or correct them. It also shows you how long it takes for users to complete their entire form and their fields so you can highlight the problematic parts of your forms and put corrections in place.
✓ Salesforce
Salesforce is among the world’s leading sales and lead management software. Includes tools to help you manage sales leads, customers, sales teams, and more. It integrates with a wide range of sales and marketing software to help companies sell more and provide better customer service.
✓ Hubspot Sales
HubSpot Sales is part of HubSpot’s free suite of small business tools. Helps you save time in generating new sales leads. HubSpot Sales includes tools and templates for email outreach and tracking, so you can interact more efficiently with prospects.
Supriya Agnihotri
There is actually ‘NO’ best landing page building tool. Every tool has its own best features and loopholes. I have used quite a de number of tools to build landing pages and out of all, my top 3’s are:
✓ LeadPages
It is made for every kind of business model be it a DIY marketer or large agency. The easy drag and drop customization helps you to get up and going with your custom design and their analytic tools allow you to track the effectiveness of your conversions. These guys have email marketing and some cool marketing features as well.
✓ Hubspot
It is one of the most reputable names in the world of SaaS and B2B marketing. They offer a variety of marketing services, from a CRM tool to a sales tool and a landing page tool which makes HubSpot is a one-stop-shop. It also offers feature-rich, easy to use, powerful landing page creation tools. It makes it a great tool for single users, large teams, as well as agencies.
The best part about it- It is the cheapest tool and a great boon to small enterprises
✓ Unbounce
Unbounce is, without doubt, one of the best landing page building tools. Their fully customizable templates make it hassle-free to maintain a brand’s image. It’s integrating functionalities with WordPress, CRM’s, and marketing platforms helping you create high converting landing pages. Their dynamic keyword insertion is a great feature that allows you to replace the keywords of your landing page and replace them according to the user’s search query.
One of the more advanced options, it allows you to edit mobile vs desktop individually to get the look you need.
Dustin Brackett
✓ Hubspot
We are huge fans of the HubSpot chatbot. For us, what sets it apart from others is that it is tied to the CRM. Being able to make your chatbot work for whatever your need (knowledge base, qualifying leads, support, etc) while being able to tailor the experience to whoever is actually chatting with your bot is powerful. It’s resulted in many closed deals for ourselves and our clients. It’s also very nice that they have a free version that anyone can use to get started.
Brandon Amoroso
✓ Hubspot
The website we use the most with the best CRO tools has to be Hubspot.
For Hubspot the tools we utilize are the website, campaign and traffic analytics. Each of these tools break down the information on a graph with corresponding categories below it to show us how effective our efforts were for a month’s time. By clicking on the graph we are also able to see which channels are more efficient than others. From this information we can accordingly tweak our overall strategy to better suit the needs of our clients.
Katie Stone
✓ ServiceTitan
ServiceTitan is a CRM meant specifically for home service industry businesses (HVAC, plumbing, roofing, etc.). ServiceTitan has a built-in email marketing platform called Marketing Pro that is great for sending email blasts or drip sequences. Because it is built out within the CRM much of the process can be automated.
✓ Hubspot
Like ServiceTitan, Hubspot is a CRM, however, it is not designed specifically for home service industry experts. Hubspot’s email marketing platform is very intuitive and customizable. Like ServiceTitan, you can run automated drip sequences.
✓ MailChimp
MailChimp is not a CRM and it is made specifically for email marketing. We use this for clients who are not on a CRM. It’s great for customizable email blasts and there are automation features, but it’s not as intuitive or well-rounded as Hubspot and ServiceTitan.
Nikola Baldikov
✓ Hubspot
The first tool I would like to recommend is HubSpot. One unique advantage of HubSpot’s landing page builder is that you’re able to tie it into their CRM and take full advantage of Hubspot’s full suite of tools (including personalization).
✓ Leadpages
Another useful tool is Leadpages. If you’re looking for a good and cheap solution, Leadpages might be your thing. It has a very convenient drag & drop functionality and a keen emphasis on well-designed templates.
✓ Instapage
Instapage is also a very easy to use tool that comes with 200+ templates for a variety of use cases. Another key benefit of Instapage is that they offer a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads.