Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to deliver them. Optimize is natively integrated with Google Analytics to help you identify which parts of your site need improvement. Voted #2 in conversion rate optimization tools.
Features:
- Online website testing tool.
- Fully integrated with other Google products, like Google Analytics.
- Choose between A/B testing, multivariate testing, and redirect testing.
Pricing:
- Free to use.
More About Google Optimize
Google Optimize Reviews
Find out what each expert had to say about Google Optimize.
William Chin
Bryan Clayton
✓ Google Optimize
Our growth team lives and dies by google optimize for our conversion rate optimization.
We love google optimize for the following reasons.
1) Our engineers understand it better, the documentation is better on how to implement it on our website and our mobile app.
2) Google Optimized seamlessly integrates with Google analytics better than any A/B testing tool on the market.
3) It’s cost is very low, for the longest time we were using the free tier and it was better than any of the other paid tools for A/B testing on the market.
4) Google optimize enables us to do backend testing, put another way we can test data in our database that’s not necessarily related to what the user sees, most A/B testing tools only allow you to do changes on the website that the user interacts with however with Google optimize we can test email events and all sorts of events on the backend that isn’t possible with other A/B testing tools.
Our conversion rate optimization team simply couldn’t operate without Google optimize, we love it.
Andrew Ruditser
Conversion Rate Optimization is the strategic process it takes to get your website users to complete a desired action your business wants. Wether its filling out a form or buying a product, this will convert them into actual leads and/or customers. It is important to keep track of your conversion rate to see if the strategies you are using are interesting your users enough to make these desired actions. A few tools we use to track our CRO are:
✓ Google Pagespeed
This tool tracks your websites load time and gives you ideas of how to make your site faster. This is important because users will leave your site if it takes too long for your text and images to appear. This will cause them to find a different resource that provides a better and faster user experience. If the user leaves your site due to the page speed, you will lose them as a lead.
✓ Google Analytics
Google Analytics is one of the top tools to use when tracking your website metrics, especially your CRO. This is because this tool helps you track what kind of users visit your website, how long it takes them to bounce from your website, keyword research, backlinks, and more. Knowing this kind of information about your users will allow you to use better strategies to get these visitors to convert into leads and customers. Making your CRO increase.
✓ Google Optimize
This tool provides website testing and experimentation for new page designs or content changes and how they will rate on Google. This is an important tool to use because you can see what strategies will rate best on Google before making them live. The better your website ranks on Google, the more traffic your website will get, making your conversions increase.
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